JOHNHOUSHMAND launches JH2 OneTreeHome at ICFF 2011

JH2 OneTreeHome, the new sustainable furniture line by luxury designer JOHNHOUSHMAND, will launch at the International Contemporary Furniture Fair (ICFF) 2011, Javits Center, NYC. The new line makes JOHNHOUSHMAND’s handcrafted, urban organic designs available to a larger audience while maintaining the highest standards of social and environmental responsibility. Teaming with Jack Donenfeld of Nicaragua’s Simplemente Madera Group®, JH2 OneTreeHome uses only Forest Stewardship Council® (FSC) certified wood. The new collection is named after the One Tree Project, where a single tree was used to teach a Nicaraguan community how to become economically self-sufficient through sustainable woodworking practices, showcasing how global deforestation can be addressed one tree at a time. Likewise, JH2 OneTreeHome makes sustainability a priority in all phases of the furniture making process.

In 2009, John Houshmand was invited to Nicaragua to see first-hand the devastation wrought by Hurricane Felix, a disaster that affected over 3 million acres of rainforest and unsettled the lives of the people living there. Deeply moved, John Houshmand banded together with Jack Donenfeld, a partner in Simplemente Madera Group®, to improve conditions in the area by productively utilizing the trees felled by the hurricane in a way that maintains the integrity of the local ecosystem. JH2 OneTree Home is the culmination of this effort.

Along with offering the unparalleled design for which JOHNHOUSHMAND is well known, JH2 OneTreeHome’s furniture is crafted from exceptional material, including two unique species of Nicaraguan rainforest hardwood: nancitón and cedro macho. Each of these species has a timeless look, an incredible range of coloration, and a vibrant visual character. In addition, their hardness and durability, which surpass even that of traditional American hardwoods, make them ideal choices for this collection.

Because wood used by JH2 OneTreeHome carries FSC’s Controlled Wood Forest Management Certification or FSC’s pure certification, hospitality and commercial projects that include JH2 OneTreeHome furniture may obtain points toward Leadership in Energy and Environmental Design (LEED®) Green Building Certification.

This groundbreaking new line will debut at the International Contemporary Furniture Fair (ICFF) Saturday, May 14 – Tuesday, May 17, 2011 at the Javits Center, NYC: 655 West 34th Street, New York, NY10013 between 11th & 12th Avenue.

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